| Personal information | |||
|---|---|---|---|
| Full name | Lorenzo Serra Ferrer | ||
| Date of birth | March 5, 1953 | ||
| Place of birth | Sa Pobla, Spain | ||
| Senior career* | |||
| Years | Team | Apps† | (Gls)† |
| 1973–1976 | Poblense | ||
| Teams managed | |||
| 1980–1982 | Poblense | ||
| 1982–1985 | Mallorca B | ||
| 1984 | Mallorca | ||
| 1985–1993 | Mallorca | ||
| 1993–1997 | Betis | ||
| 2000–2001 | Barcelona | ||
| 2004–2006 | Betis | ||
| 2006–2008 | AEK Athens | ||
| * Senior club appearances and goals counted for the domestic league only. † Appearances (Goals). |
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Lorenzo Serra Ferrer (Llorenç in Catalan; born 5 March 1953) is a Spanish football coach.
His career was mainly associated with RCD Mallorca and Real Betis, and he also served the former in various other capacities.
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Born in Sa Pobla, Majorca, Balearic Islands, Serra Ferrer played three years with local amateurs UD Poblense, in the fourth division, retiring from football at only 23.
After coaching youth team La Salle, Ferrer joined his only club as a player in 1980. After two national championships, he led them to a first ever promotion to the third division in his second and final season.
In 1983, Serra Ferrer signed for another club in the region, RCD Mallorca, spending two years with the B team - in the 1983–84 season, he also coached the main squad in one game, as an interim manager.
With the Balearic Islands side, Ferrer twice promoted to La Liga, in 1986 and 1989, also reaching the Copa del Rey final in 1991, losing 0–1 to Atlético Madrid.
After eight full seasons with Mallorca, Serra Ferrer joined Real Betis in division two, immediately leading them to promotion, then achieving a third place in the following season, only trailing champions Real Madrid and Deportivo de La Coruña, whilst posting the best defensive record in the league (25 goals in 38 matches) and qualifying to the UEFA Cup.
In 1997, Ferrer led Betis to the domestic cup final (a 2–3 overtime loss against FC Barcelona), after once again qualifying the Andalusians for European competitions with a fourth-place finish in the league.
After the Spanish Cup final, Ferrer moved to Barcelona, but spent three years working in directorial capacities. In the 2000–01 season, after being named Dutch Louis van Gaal's successor after his dismissal, he coached the team until the 31st matchday, being fired after a 1–3 loss at CA Osasuna, with the Catalans in the fifth position, trailing leaders Real Madrid by 17 points; he was replaced by former club legend Carles Rexach.
In 2004, Serra Ferrer returned to Betis, leading the team to another top-four league finish - with the subsequent UEFA Champions League qualification, a first-ever - as well as winning the season's Spanish Cup; in the following season, Betis only managed to rank 14th in the league, also being ousted in the Champions League group stage, in spite of a 1–0 home win against Chelsea.
Ferrer joined AEK Athens F.C. of Greece, in the summer of 2006. In his first season, he led the capital club to the second place in the domestic league, as the team also achieved its first Champions League wins, against Lille OSC and A.C. Milan, being eventually ousted in the group stage.
In late May 2007, Serra Ferrer signed a four-year extension to his contract, which was to expire at the end of 2007–08.[1] On August 13, as AEK was drawn against Sevilla FC in the Champions League third qualifying round, he stated: "The tie (vs Sevilla) will be intensely emotional for me", adding "I will return to a city I love very dearly."[2] The Spaniards eventually won it 6–1 on aggregate.
On 12 February 2008, Ferrer was fired by AEK, after an early exit in the Greek Cup, and a poor league run that saw the club drop from first to third in the space of a week.[3]
On 29 June 2010, a group headed by Ferrer became the new owner of Mallorca, taking over from main shareholder Mateu Alemany for a fee believed to be around €2 million. On 9 July, he was named the club's vice president and director of football. The Spanish club were in the process of going into voluntary administration, as it tried to sort out debts of up to €85 millions.[4]
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